- OF APPLIED LEARNINGCERTIFICATEpresented toIAEE Vice President, Learning ExperiencesIM Learning Head of Global Learning & PerformanceSean OngersInforma Markets Learning in partnership with the International Association of Exhibitions and Events® (IAEE) presents this Certificate to acknowledge the application of learnings taken from the specified course belowMarsha Flanagan, M.Ed.27459071October 22, 2020Yissel PapeCEM Exhibition & Event Sales Foundations



OF APPLIED LEARNING
CERTIFICATE
presented to
IAEE
Vice President, Learning Experiences
IM Learning
Head of Global Learning & Performance
Sean Ongers
Informa Markets Learning in partnership with the International Association of Exhibitions and Events® (IAEE) presents this Certificate to acknowledge the application of learnings taken from the specified course below
Marsha Flanagan, M.Ed.
27459071
October 22, 2020
Yissel Pape
CEM Exhibition & Event Sales Foundations
Yissel Pape
In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.
Skills / Knowledge
- Exhibition & Event Sales
- Sales
Issued on
October 22, 2020
Expired on
October 22, 2023