Informa Markets
Account Management Success
Luck isn’t enough to achieve long term success in sales, it takes planning and strategy. Retaining clients, developing accounts and managing churn by closing business with prospects are crucial to the health of a sales team’s long-term revenue. Through a practical workshop format, participants work on their own sales plans to identify opportunities ...Advanced Selling Excellence
Today’s complex, fast-changing business environment demands that salespeople are capable of achieving great results. This interactive, informative and practical workshop will allow participants to take their customer engagement (HELPS) to the next level. Participants will discover more about their own selling style and how to adapt their selling approach ...Animal Magic - Taming The Animals
Having already completed Animal Magic – Welcome to the Zoo, this second workshop discovers how each animal behaves under stress and how best to handle and adapt to difficult behaviour. Informative, engaging and practical, delegates will leave with tools and techniques that will enable them to communicate more effectively and build stronger, more successful ...Animal Magic - Welcome To The Zoo
Being able to communicate effectively and make a positive impact on colleagues and clients successfully are essential business skills. Sometimes this is easy – we connect with them quickly and easily. But sometimes it’s more difficult – we seem ‘out of sync’ and don’t ‘hit it off’. Why is that? Often, it’s simply a matter of style – you’re a different ...Art of the Interview
This engaging, informative and practical workshop will give participants the tools and techniques they need to successfully interview, review, and select the right candidate for the job. Practice skills in an captivating classroom environment. Learn to ask the right questions and know which ones to avoid. Discover the ins and outs of interviewing, know ...Campaign Analysis
This one-day ‘Campaign Analysis’ session will focus on using Adobe Analytics and Eloqua Reporting to help marketing staff focus on what’s working and what’s not working in flight and post-show for marketing campaigns. The training will focus on what to track and how to set up goals and targets.Campaign Analysis Workshop
The ‘Campaign Analysis’ workshop builds on the sessions delivered in the ‘Develop’ series and will focus on using Adobe Analytics and Eloqua Reporting to help marketing colleagues focus on what’s working and what’s not working in-flight and post-show for marketing campaigns. This workshop will help marketers understand what to track and how to set up ...Campaign Strategy & Planning
This one-day ‘Campaign Strategy & Planning’ workshop will present a framework to support strategic planning of marketing campaigns. It Is centred around helping marketeers to audit and plan integrated marketing campaigns. Before the workshop delegates will be asked to fill out strategic planning documentation to bring to the session. The session ...Campaign Strategy & Planning (Marketing Automation & Email)
The ‘Campaign Strategy & Planning’ workshops provide a framework to support strategic planning of marketing campaigns. They are centred around helping marketers to audit, plan and optimise integrated marketing campaigns, identify opportunities and share best practices. Before the workshop delegates should start thinking about a specific campaign ...CEM Conference & Meeting Management Principles
Learning has become a vital part of most meetings, events and exhibitions. Whether formal, such as credit granting continuing education programmes, training sessions or seminars, or informal, such as exhibitor-provided demonstrations, presentations or networking, they add significant value to the face-to-face experience. While planning and managing ...
