- UNC Business EssentialsCorey McPherronThis certificate of successful completion ofAwarded on the date of August 11, 2017 at Chapel Hill, North Carolina, USAThe University of North Carolina at Chapel Hill Kenan-Flagler Business SchoolOn Recommendation of the Faculty Has Awarded to
UNC Business Essentials
Corey McPherron
This certificate of successful completion of
Awarded on the date of August 11, 2017
at Chapel Hill, North Carolina, USA
The University of North Carolina at Chapel Hill
Kenan-Flagler Business School
On Recommendation of the Faculty Has Awarded to
Corey McPherron
UNC Business Essentials is an online certificate program, developed by and run through UNC Kenan‐Flagler Business School, that gives participants the opportunity to learn key business principles that span almost any industry. Topic areas include: Accounting, Economics, Finance, Marketing, Operations, and Communication.
Skills / Knowledge
- Business and its Environment
- Types of Businesses
- Organizational Structure
- Business Strategy and Leadership
- Key Financial Statements
- The Balance Sheet
- The Income Statement
- Return on Assets Model
- The Cash Flow Statement
- Analyzing Financial Health of a Business
- Microeconomics
- Macroeconomics
- Money and Captial Markets
- Cost-Volume-Profit
- Working Capital Management
- 3C's, 4P's, and STP of Marketing
- Customer vs Product Focus in Marketing
- Segmentation
- Targeting
- Positioning
- Competition
- Managing Products
- Pricing
- Placement
- Advertising
- Brand Strategy
- Operation Systems
- Capacity
- Variability
- Quality
- Supply Chain
- Writing Accessible Messages
- Strategic Organization of Messages
- Punctuation for Clarity and Efficiency
- Audience Motivation
- Effective Email & Voicemail
- Professional Presence and Presentation
Issued on
August 11, 2017
Expires on
Does not expire