Optimal Product Management and Product Marketing

Optimal Product Management and Product Marketing™ is a three-day course that teaches students the foundation, knowledge and skills that are necessary to be a highly effective Product Manager or Product Marketing Manager. Through a combination of lectures, discussions and intensive hands-on exercises, attendees will learn about all aspects of how to effectively manage products throughout the entire Product Lifecycle and how it applies to their current and future roles. The course is appropriate for both new Product Managers and Product Marketing Managers who need to learn the foundational skills and knowledge of their profession, as well as more senior Product Managers and Product Marketers who want to brush up on their knowledge of the profession and want to learn about the most current trends, best practices and up-to-date methodology. It is the companion course to the one-day How to Be a Phenomenal Product Manager course which teaches the influencing and productivity skills that are critical for establishing product leadership within an organization.