Google AdWords 101 - Introduction to Paid Search Management

AdWords 101 lays the groundwork for a successful campaign. If you are just getting started with AdWords, this is the course for you. Attendees leave with a better understanding of how the AdWords system works, how to structure campaigns, and how good keyword lists and ads are developed. We also introduce Google Analytics and conversion tracking, provide an overview of your advertising options, and explain the billing cycle.