- Professional Diploma in Search MarketingGraduate No. IE-DMI35853Briony MutterSyllabus version 2.031 Oct 2017



Briony Mutter
The Professional Diploma in Search Marketing is a specialist course that provides the latest and most effective search strategies for today’s marketing professional.
A series of comprehensive and structured modules ensures the holder of this industry aligned certification has knowledge of and practical experience in SEO, Content Marketing, Paid Search, Display & Video, Analytics along with Strategy & Planning.
DMI Search is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry.
This award is comprised of a CDMS (Certified Digital Marketing Specialist) Badge to exhibit this candidates achievement.
Skills / Knowledge
- Introduction to Search Marketing
- SEO Content
- SEO Setup
- SEO Workshop
- Paid Search
- Display Advertising
- Video Advertising
- Analytics Setup
- Applied Analytics
- Strategy & Planning