GetCraft Social Media & Community Marketing Masterclass

Influencer Marketing is a form of native advertising in which marketers work with influential personalities to distribute and/or promote brand stories through their online channels (e.g. social media, blogs, etc.); while Community Marketing is an approach to engage the audience or consumers in an non-intrusive conversation; and focus on the perceived needs of existing customers. The similarities of both is that these approaches mainly focus on the audience interests and works best if delivered in the most native and engaging way as possible. Here in this masterclass, you will get a complete guide to social media and community marketing success; where you will learn about: - Set the goal and key results on doing influencer and/or community marketing. - Understand the different type of approach for influencer and/or community marketing. - Find the right tactic to do influencer and/or community marketing that fit with the business objectives. - How to decide the right influencers and/or partners to collaborate with; understand different type of collaboration and the best practice. - Measure the effectiveness of influencer and/or community marketing.