GetCraft Marketing Masterclass Series

In this inaugural session of the Brand Planning Masterclass, you will learn how to develop a brand purpose and vision, define audience profiles, extract the brand proposition and positioning statement, and develop your brand personality. Whether you're just starting out or leading a growing company, this masterclass will walk you through all of the necessary steps in creating a powerful brand. With certified results, it will set you on the path to selling more, giving customers exactly what they want, and sending your profits through the roof. Here in this masterclass, you will get a complete guide to brand building success; where you will learn about: - Developing brand concept through strategic positioning. - Finding audience insights, brand value and proposition. - Developing plan to execute the concept through campaigns and activation. - Best practice to manage the campaign and ensure it fits with the concept. - Measuring the success.