Marketo

To earn a Marketo Certified Associate credential, an individual must pass a proctored exam demonstrating knowledge of general marketing concepts, marketing automation fundamentals, and basic email marketing in Marketo.

To earn a Marketo Certified Expert credential, an individual must pass a proctored exam demonstrating advanced knowledge of program fundamentals, targeting and personalization, analytics and reporting, lead management, and marketing operations.

To earn a Marketo Certified Solutions Architect credential, an individual must have led successful Marketo implementations where they demonstrated expertise in lead management plus two areas of specialization. The credential is earned by presenting documented real-world case studies to the Marketo Certifications Review Board for evaluation and certification.