Professional Certificate in Marketing Management
The graduate has successfully completed the Global Professional Certificate in Marketing Management. The program comprises 5 online courses (of 20 hours each), and a total of 100 hours of learning.
COURSE 1: MARKET ASSESSMENT AND ANALYSIS
COURSE 2: ATTRACTING AND RETAINING CUSTOMERS
COURSE 3: DEVELOP MARKETING STRATEGY
COURSE 4: DEVELOP A MARKETING PLAN
COURSE 5: PROMOTING YOUR PRODUCTS AND SERVICES
Skills / Knowledge
- Conduct a market assessment
- Identify business growth opportunities
- Quantify market size and market share
- Conduct a SWOT analysis
- Conduct a PESTLE analysis
- Conduct customer profitability analysis
- Conduct customer and market segmentation
- Understand key marketing theory
- Align marketing with corporate strategy
- Apply the marketing mix principles to marketing planning
- Develop marketing strategies
- Develop appropriate pricing strategies
- Develop appropriate channel management strategies
- Develop brand management strategies
- Analyze consumer behaviour
- Use consumer behaviour data to inform marketing strategy
- Develop customer retention strategy
- Map the customer journey
- Apply relationship marketing principles
- Apply key account management principles
- Apply customer life-cycle management in planning sales activities
- Evaluate the effectiveness of marketing strategy
- Develop a marketing plan for the business
- Develop marketing budgets
- Develop sales targets
- apply advertising effectively
- plan for and use internet marketing
- develop effective print media in marketing