CQ® Sales: Use Cultural Intelligence to Reach New Markets

CQ® Sales: Use Cultural Intelligence to Reach New Markets is an interactive workshop that teaches sales professionals how to leverage the cultural values of an organization, team, or decision-maker to open more sales opportunities, shorten sale cycles, and close more deals. Using the Cultural Intelligence (CQ) model, CQ® Sales draws upon research-based findings to provide strategies for selling to companies of various organizational cultures and individuals, groups, and business units of diverse cultural backgrounds. Participants leave with a personalized action plan for selling into a diversity of markets.