Business Innovation Certificate

Module 1: Design Thinking – Covering the principles of empathy, problem framing, ideation, prototyping, and testing, this program will leave you with tools and stories to take back to your business for immediate application. Module 1 content includes: •Learning the principles of Design Thinking •Tools to take back to your organization to start applying in your business •Ways to cultivate a mindset of human centeredness to influence the culture in your organization •Creating conditions inside the organization where innovators can thrive Module 2: Storytelling - More than ever, there is one thing that truly separates many brands and companies today - that one thing is STORY. It’s no longer just what people buy, it’s what they buy into. When it comes to creating powerful brand connections, engaging presentations, and inspirational business strategies, a good story can make whatever you share more impactful. Module 2 content includes: •Why do we love stories? •The story building block of EMPATHY and why the best movies and brands use it •Learning valuable story lessons from the industry of Stage, Page and Screen •Film School 101 for business •The Science of Story and how to best share data in your narrative •WORDS Matter - using story principles to bring to life your brand “WHY?” •A Story RECIPE - the 5 key ingredients you need •The FUNDAMENTAL Story Structure - one framework that rules them all and how to use it as a quick story template •SEQUEL Strategy •Several helpful and creative story tools like the REMIX, THEME, PITCH and the 7-SENTENCE STORY FRAMEWORK Module 3: Creativity & Improvisation - Provides a framework for understanding and applying dramatic improvisational tools to meet real business needs. •Explore the relationship and need for creativity within the business setting. Module 3 content includes: •Understand the relationship between creativity, risk-taking, and failure and how these are prerequisites for innovation •Learn to use divergent and convergent thinking to leverage personal creativity to meet business needs •Discover techniques that change the way we approach problems/ problem-solving through disassociated connections and collaboration •Practice improvisational skills and principles through engaging “play” in a safe, non-judgmental environment •Learn to flex your creative muscle and “bust” the cultural myth that only certain types of people are creative