Expires: 30 November 2028Issued: 21 November 2023Certificate ID: 87491339Denise SpadaforaFoundations of Digital Audio AdvertisingTHIS CERTIFICATE IS AWARDED TOhas pursued studies and completed all the requirementsDigital audio advertising is a comprehensive foundational course covering the audio landscape, platforms, planning, advertiser appeal, audience targeting, creative crafting, advanced measurement.
Denise Spadafora
This credential is awarded to learners who have successfully completed all course materials and achieved a 100% score on each quiz. It reflects a thorough understanding of the fundamental concepts of digital audio advertising.
Skills / Knowledge
- - Critically analyse differences between broadcast and digital audio in the Australian market.
- - Acquire detailed knowledge of Australia's digital audio advertising and consumer preferences.
- - Integrate digital audio into media plans, recognizing its advertising potential.
- - Develop engaging digital audio content using creative design and best practices.
- - Identify and apply targeted audience strategies for effective ad resonance.
- - Apply latest innovations in digital audio for enhanced ad delivery and engagement.
- - Utilise modern tools like AU Podcast Ranker for advertising performance assessment.
- - Understand programmatic audio advertising's nuances for efficient ad buying and placement.
Issued on
November 21, 2023
Expires on
November 30, 2028
Earning Criteria
Required
Successfully completed all course learning materials and achieved a 100% score on end-of-section knowledge quizzes