Digital Marketing - Part 1

Badge recipient has gained practical experience doing professional-level digital marketing work utilizing Shopify’s ecommerce platform. They built their own Shopify ecommerce store, optimized it for conversion, and incorporated SEO best-practices. Technical skills mastered include: Shopify website design, search engine optimization (SEO), Instagram Ads, and A/B Testing. Professional skills mastered include: using customer personas, creating value propositions, working within brand guidelines, hypothesis testing, understanding business metrics, and creating KPIs.