25.9.12
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PR and Marketing Communications

UCD Professional Academy extends UCD's heritage of educational excellence to professionals looking to give their career an advantage. Successful completion of a UCD Professional Academy programme denotes a professional's specialist skills and practical business knowledge in the given area of study.

Skills / Knowledge

  • PR tools – writing for PR
  • Press release writing
  • Marketing communications tactics
  • Direct marketing
  • Message vehicles – PR and marketing
  • Media training
  • Crisis management
  • Sponsorship and product placement
  • Sponsorship activation
  • SMART goal setting
  • Situation analysis (SWOT)
  • Marketing strategy
  • PR strategy
  • Financial communications
  • Corporate communications
  • Internal communications
  • Brand mission statements
  • PR and social media
  • Google Analytics
  • Social media marketing
  • PR coverage monitoring
  • Market research
  • Budget management

Issued on

June 2, 2023

Expires on

Does not expire