
Holly Grimes
30
PR and Marketing Communications
Merit
June 2, 2023
Holly Grimes
UCD Professional Academy extends UCD's heritage of educational excellence to professionals looking to give their career an advantage. Successful completion of a UCD Professional Academy programme denotes a professional's specialist skills and practical business knowledge in the given area of study.
Skills / Knowledge
- PR tools – writing for PR
- Press release writing
- Marketing communications tactics
- Direct marketing
- Message vehicles – PR and marketing
- Media training
- Crisis management
- Sponsorship and product placement
- Sponsorship activation
- SMART goal setting
- Situation analysis (SWOT)
- Marketing strategy
- PR strategy
- Financial communications
- Corporate communications
- Internal communications
- Brand mission statements
- PR and social media
- Google Analytics
- Social media marketing
- PR coverage monitoring
- Market research
- Budget management
Issued on
June 2, 2023
Expires on
Does not expire