Cary-Ann Glanzmann
36
Digital Marketing
Pass
August 23, 2024
Cary-Ann Glanzmann
UCD Professional Academy extends UCD's heritage of educational excellence to professionals looking to give their career an advantage. Successful completion of a UCD Professional Academy programme denotes a professional's specialist skills and practical business knowledge in the given area of study.
Skills / Knowledge
- Integration with traditional channels
- Current challenges for digital marketers
- Audience research and data-led marketing
- Defining and agreeing objectives and KPIs
- Building out tactical plans and executing the strategy
- Presenting strategy and gaining buy-in from stakeholders
- Crafting your brand’s digital experience
- Conversion rate optimisation strategies
- Content planning
- Technical SEO
- Research and keyword planning
- Managing campaigns
- Basics of email as a channel: lists, sending, tech stack, regulatory considerations
- CRM, email and automation
- Content strategy for social media
- Audience development and engagement
- Campaigns and integration with other channels
- Examining the principles and economics of PPC through a social lens
- How integrated platforms yield more cohesive measurement
- Role and importance of a digital marketing brief
- How to present digital marketing reports
Issued on
August 23, 2024
Expires on
Does not expire