Running a Contemporary Gallery

As the landscape for art expands, the Contemporary art market’s unprecedented growth calls for a deeper look at the central role of the gallery. Operating at the core of these developments, gallerists today are faced with many opportunities and challenges. This course explores the high stakes world of art galleries, integrating real-world examples with critical thinking around topics that shape the gallery business, including the increasingly integral role of art fairs. Running a Contemporary Gallery equips those considering a career in the field with practical knowledge of the day-to-day functioning and the strategic operations of a gallery, including managing artists and clients, preparing for and participating in art fairs, negotiating relationships with other players in the art market, and marketing through online channels.