25.9.12
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UNC Business Essentials

Taylor Gastineau

UNC Business Essentials is an online certificate program, developed by and run through UNC Kenan‐Flagler Business School, that gives participants the opportunity to learn key business principles that span almost any industry. Topic areas include: Accounting, Economics, Finance, Marketing, Operations, and Communication.

Skills / Knowledge

  • Business and its Environment
  • Types of Businesses
  • Organizational Structure
  • Business Strategy and Leadership
  • Key Financial Statements
  • The Balance Sheet
  • The Income Statement
  • Return on Assets Model
  • The Cash Flow Statement
  • Analyzing Financial Health of a Business
  • Microeconomics
  • Macroeconomics
  • Money and Captial Markets
  • Cost-Volume-Profit
  • Working Capital Management
  • 3C's, 4P's, and STP of Marketing
  • Customer vs Product Focus in Marketing
  • Segmentation
  • Targeting
  • Positioning
  • Competition
  • Managing Products
  • Pricing
  • Placement
  • Advertising
  • Brand Strategy
  • Operation Systems
  • Capacity
  • Variability
  • Quality
  • Supply Chain
  • Writing Accessible Messages
  • Strategic Organization of Messages
  • Punctuation for Clarity and Efficiency
  • Audience Motivation
  • Effective Email & Voicemail
  • Professional Presence and Presentation

Issued on

September 9, 2019

Expires on

Does not expire