25.10.20
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UBC Sauder Continuing Business Studies

Data & Marketing Analytics Fundamentals

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Cate Morrison

Earners of this badge are able to: • Understand the fundamental principles, concepts, and terminology associated with data and marketing analytics, • apply their knowledge on how to use resources to collect and analyze data to improve customer experience, social engagement, and mobile practices, • Predict future trends based on past data analyses, and • Practice effectively communicating marketing strategies using visualizations of data.

Skills / Knowledge

  • Data Analysis
  • Data Collection
  • Data Visualization
  • Customer Analytics
  • Marketing Strategy
  • Digital Marketing Analytics

Issued on

July 22, 2021

Expires on

Does not expire
Job Insights

These are the most common job titles and employers with the most open positions related to this credential.

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Top job titles related to this credential
0 0 5 5 10 10 Percentage SENIOR ANALYST – HYBRID POSITION SENIOR ANALYST – HYBRID POSITION ACS DATA ANALYTICS APPLICATIONS PRODUCT MARKETING MANAGER ACS DATA ANALYTICS APPLICATIONS PRODUCT MARKETING MANAGER MARKETING & COMMUNICATIONS DATA AND ANALYTICS DIRECTOR MARKETING & COMMUNICATIONS DATA AND ANALYTICS DIRECTOR
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Legend
  • SENIOR ANALYST – HYBRID POSITION
  • ACS DATA ANALYTICS APPLICATIONS PRODUCT MARKETING MANAGER
  • MARKETING & COMMUNICATIONS DATA AND ANALYTICS DIRECTOR
Top Employers
0 0 10 10 20 20 30 30 40 40 50 50 60 60 70 70 Jobs Arrow Electronics Arrow Electronics Eliassen Group Eliassen Group Cox Automotive Cox Automotive TIAA TIAA Capital One Capital One
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Legend
  • Arrow Electronics
  • Eliassen Group
  • Cox Automotive
  • TIAA
  • Capital One