25.10.21
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UCD Professional Academy

PR and Marketing Communications

PDF

Luíseach Alexander

UCD Professional Academy extends UCD's heritage of educational excellence to professionals looking to give their career an advantage. Successful completion of a UCD Professional Academy programme denotes a professional's specialist skills and practical business knowledge in the given area of study.

Skills / Knowledge

  • PR tools – writing for PR
  • Press release writing
  • Marketing communications tactics
  • Direct marketing
  • Message vehicles – PR and marketing
  • Media training
  • Crisis management
  • Sponsorship and product placement
  • Sponsorship activation
  • SMART goal setting
  • Situation analysis (SWOT)
  • Marketing strategy
  • PR strategy
  • Financial communications
  • Corporate communications
  • Internal communications
  • Brand mission statements
  • PR and social media
  • Google Analytics
  • Social media marketing
  • PR coverage monitoring
  • Market research
  • Budget management

Issued on

September 3, 2024

Expires on

Does not expire