Rocio GuascoCompleted: 2 December 2020 to 10 December 2020Pfizer Vaccines: Digital Transformation ProgrammeProfessor Vincent MakAcademic Programme Director Professor of Marketing and Decision Sciences Director of Programmes Cambridge Judge Business School University of CambridgeDr Jane DaviesDirector, Executive Education Cambridge Judge Business School University of Cambridge
Rocio Guasco
Completed: 2 December 2020 to 10 December 2020
Pfizer Vaccines: Digital Transformation Programme
Professor Vincent Mak
Academic Programme Director
Professor of Marketing and Decision Sciences
Director of Programmes
Cambridge Judge Business School
University of Cambridge
Dr Jane Davies
Director, Executive Education
Cambridge Judge Business School
University of Cambridge
Rocio Guasco
The Pfizer Vaccines Digital Transformation Live Online programme explores the challenges and opportunities faced by Healthcare and pharmaceutical companies in a post COVID-19 landscape. Leaders reflect on the acceleration of digital in their business over 2020, review approaches for changing culture to enhance digital and data capability in meeting customer needs, and explore how to further enhance their digital transformation strategy by reimagining business models to meet changing customer behaviour.
Issued on
December 10, 2020
Expires on
Does not expire