Sports Sponsorship Marketing

Sports sponsorship is undoubtedly a growth industry. Despite the massive hit due to COVID-19, spending in 2020 is projected to reach around $30 billion, and it’s likely to bounce back to pre-COVID levels of around $60 billion in short order. Why is it such a big industry? It helps to increase brand awareness and even drive excitement around the brand and its products and services, which leads to increased sales. It’s even useful for other goals like launching a new product, increasing website traffic, breaking into new audiences, and especially creating content marketing opportunities, with all the associated benefits. This 10-week online course arms students with the knowledge and tools to engage in sports sponsorship marketing.