Generating Consumer Insights

This training program is designed to build knowledge, skills, and confidence in generating consumer insights that activate into strategies, propositions and communications. Course topics include: • What consumer insights include & the challenges in getting to great ones. • Step-by-step process from identifying the problem the insight needs to solve, to reviewing data to capture facts, laddering up to truths, connecting into tensions and developing into consumer insights. • Writing and refining consumer insights. • Activating consumer insights into strategies, ideas, propositions, activations & advertising.