Creating Marketing Campaigns – Media Planning, Monitoring And Reporting Workshop

The Creating Marketing Campaigns – Media planning, monitoring and reporting workshop is designed to provide end-to-end experience of the ANZ way to brief, buy, optimize and measure media. The workshop participants learn how to: • Develop and deliver an effective IMC brief • Evaluate media planning and buying recommendations through to implementation • Monitor and optimise media in the market • Measuring and report on campaign results.