- Kyle A. Huggins, PhD Founder & President InGen Marketing, LLCCERTIFICATE OF ACHIEVEMENTShannon Crowleysuccessfully completed all the requirements of The Digital Engine on December 5, 2023 taught by88749896Dr. Kyle A. Huggins Belmont University

Kyle A. Huggins, PhD
Founder & President
InGen Marketing, LLC
CERTIFICATE OF ACHIEVEMENT
Shannon Crowley
successfully completed all the requirements of
The Digital Engine on December 5, 2023 taught by



88749896
Dr. Kyle A. Huggins
Belmont University
Shannon Crowley
The Digital Engine courseware is designed to teach online lead generation through inbound marketing principles. Certified participants learned how to build a WordPress website, complete with weekly blogging and multiple form creations, designed to pull users in from social media posts highlighting blog material. Through online forms, users subscribed to a weekly email as well as completed additional destination goals all tracked through Google Analytics. Weekly auditing of these analytics, along with social platform and email analytics taught participants digital online strategy through a live online practicum of created and curated content around a topic of their own choice. Creating their own brand, participants learned how to build an online marketing campaign that drives online lead generation. The Digital Engine is a perfect tool for startups and small to medium size businesses looking to create an inexpensive marketing presence online that generates new leads for products, services, or ideas.
Skills / Knowledge
- Inbound Digital Marketing
- Lead Generation
- Social Media
- Email
- Web Design
- Blogging
- Online Form Creation
- Content Creation
- Content Curation
- Branding
Issued on
December 5, 2023
Expires on
Does not expire