Graham Baird
This is to certify that the recipient has attended the CPD-accredited 2 day Content Design in Action course. Over the 2 days the participant learned how to:
- plan a content project from scoping to testing,
- map a user journey from research data,
- get from a bank of user needs to pieces of content,
- use empathy mapping to inform content and its tone,
- get to a content taxonomy and content types from research,
- match up business needs and user needs,
- have an understanding of how to involve stakeholders.
Skills / Knowledge
- Content Design
- User research
- User journey mapping
Issued on
February 16, 2023
Expires on
Does not expire