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UCD Professional Academy

Content Writing for Marketing

PDF

Erica Brown

UCD Professional Academy extends UCD's heritage of educational excellence to professionals looking to give their career an advantage. Successful completion of a UCD Professional Academy programme denotes a professional's specialist skills and practical business knowledge in the given area of study.

Skills / Knowledge

  • Inbound vs outbound marketing
  • Global and Irish digital trends
  • Creating content calendars
  • Blogging
  • Ebooks and white papers
  • Accessing photography and video
  • Creating a podcast
  • The evolution of advertising
  • Introduction to retargeting
  • Google Ads & YouTube campaigns
  • Pinterest, Snapchat, and TikTok campaigns
  • The website build process
  • Search engine optimisation (SEO)
  • Email marketing strategies
  • Public relations (PR)
  • Writing for a press conference
  • Writing a press release
  • Writing for flyers
  • Causal branding
  • Paper prototyping
  • Choosing the right prototype

Issued on

July 18, 2023

Expires on

Does not expire