Product Management

Product Managers have become an essential part of every business. They steer organisations in the right direction, guide decision-making, and adapt the vision according to changing needs. Like the CEO, a scrappy, resourceful product manager is a business pillar who develops, refines, and launches products to strategically drive business growth. What if you could learn how to define and operationalise a structured approach to product management? Designed for busy professionals like you, ISB Executive Education's Product Management programme will help you ideate, test, and launch products that focus on both: customer needs and strategic business benefits. This programme teaches you the end-to-end cycle of product management and how it evolves in a disruptive and innovative environment. Using game theory, product road mapping and prototyping, you will learn what it takes to build market-ready products that engage, inspire and bring in revenue.