
22260908
Goh Kai Lyn, Camellia
Google Analytics Certification
11 Aug 2020 to 13 Aug 2020
P190430CPM
2008/0234
Goh Kai Lyn, Camellia
- Use Google Analytics for their websites
- Understand the metrics behind web analytics
- Gain insights from traffic sources, visitor and content data
- Set up goals and e-commerce tracking
- Set up analytics filters for clean data
- Measure visitors’ engagement
- Use analytics to improve advertising & marketing ROI
- Integrate insights with Search Engine Marketing
- Apply advanced segments and customised tracking codes
- Extract data for reporting
- Champion web analytics within the organisation
Skills / Knowledge
- Google Analytics
- Data & Analytics
- Digital Marketing
- Web Analytics
Issued on
August 13, 2020
Expires on
Does not expire