25.9.10
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Digital Marketing: Introduction

Matlhodi Ramatlhape

In the past, the marketing mix remained fairly predictable and way easier to master than it is now. In just 6-weeks, students will be able to identify good (and bad) digital marketing strategies, understand the brand’s positioning in a digital environment, discuss and suggest optimisation strategies for new and current campaigns.

Skills / Knowledge

  • Digital Marketing
  • Marketing Strategy
  • Owned Media
  • Earned Media
  • Paid Media

Issued on

September 22, 2022

Expires on

Does not expire

Evidence