Expires: 30 November 2028Issued: 21 November 2023Certificate ID: 87492823James LambertFoundations of Programmatic Digital Out of HomeTHIS CERTIFICATE IS AWARDED TOhas pursued studies and completed all the requirementsA comprehensive introductory digital advertising course focused on audience targeting; measurement and industry trends within programmatic digital out of home advertising.
James Lambert
This credential is awarded to learners who have successfully completed all course materials and achieved a 100% score on each quiz. It reflects a thorough understanding of the fundamental concepts in programmatic digital out-of-home advertising.
Skills / Knowledge
- - Understand outdoor advertising's historical evolution and industry impact.
- - Learn pDOOH campaign execution: planning, targeting, creative strategies.
- - Gain knowledge in pDOOH audience targeting for both sell- and buy-side.
- - Acquire skills in dynamic pDOOH advertising, like behavioural activation and device ID targeting.
- - Comprehend device ID data and programmatic trading's impact on consumer behavior in pDOOH.
- - Analyse pDOOH campaign effectiveness using brand lift, footfall, sales metrics.
- - Understand AI's role in emerging pDOOH trends.
- - Evaluate the Australian out-of-home industry and its cross-channel campaign integration.
Issued on
November 21, 2023
Expires on
November 30, 2028
Earning Criteria
Required
Successfully completed all course learning materials and achieved a 100% score on end-of-section knowledge quizzes