Design-Driven Innovation

This course will enable participants to harness the power of design processes to facilitate innovation, as well as enabling thoughtful, inspired leadership. The same processes that connect us to our customers, understands their needs, emotions and dreams, can also inform and empower leadership. Using the user-centered design process, participants will learn how to get deep understanding of user’s needs and emotions. Participants will practice various research methods including interviews, observational research, needs list, personas, storyboards. With these tools, teams will present their findings in a way that communicates empathy and the Participants will learn and practice the user-centered design process and the design-driven design process through a series of lectures and hands-on exercises.