Helena Rowe Bradley
36
Digital Product Management
Distinction
December 5, 2023
Helena Rowe Bradley
UCD Professional Academy extends UCD's heritage of educational excellence to professionals looking to give their career an advantage. Successful completion of a UCD Professional Academy programme denotes a professional's specialist skills and practical business knowledge in the given area of study.
Skills / Knowledge
- Digital product management fundamentals
- Product thinking
- How industry impacts DPM
- Product management frameworks
- Different strategic frameworks
- Vision, requirements, validation, and roadmaps
- Understanding product customers
- Innovation management
- Product thinking and mindset
- Roles in product-thinking organisations
- Leading cross-functional teams
- Product lifecycle management
- Product lifecycle phases
- Customer lifecycle management
- Customer lifetime value
- Ethics, GDPR, and cyber
- Agile development and the Manifesto
- Digital product delivery design
- Product archetypes
- Architecture and technology stack
- Minimum viable products/platforms
- Digital product management in ecommerce
- Digital product management in mobile
- Wireframing and prototyping tools
- Usability testing and customer experience
- Digital development technologies
- Web server and cloud technologies
- The importance of APIs
- How to pick good metrics
- HEART metrics framework
- AARRR (Pirate) metrics framework
- The go-to-market strategy
- Customer segmentation and validation
- Managing customers and communications
- Building a business case
- Launch plan: awareness and leads
- Marketing plan: demand and revenue
Issued on
December 5, 2023
Expires on
Does not expire