2 day Content strategy course

This is to certify that the recipient has attended the CPD-accredited 2 day Content Strategy course. In doing so the participant has learnt how to build on the principles of content design. They explored content components, principles and workflows. They had the opportunity to develop their own content strategy, which included journey patterns, bridging the gulf between business and user needs, core messages that define the foundation of their content and defining success criteria while thinking about value for the user.