- Certified Digital Marketing ProfessionalGraduate No. IE-DMI80716Ebony StroudSyllabus version 8.014 Jan 2021AMA Professional Certified Marketer PCM in Digital Marketing
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Certified Digital Marketing Professional
Graduate No. IE-DMI80716
Ebony Stroud
Syllabus version 8.0
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14 Jan 2021
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AMA Professional Certified Marketer PCM in Digital Marketing
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Ebony Stroud
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the DMI Pro carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.
Successfully certified DMI members:
- Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
- Understand the importance of digital channels and strategies and know how to use SEO online and offline, paid search, content, advertising and email to drive customer engagement.
The above qualification has been credit rated for the Scottish Credit and Qualifications Framework by the Scottish Qualifications Authority at level 8 with 24 SCQF credit points. You become a Certified Digital Marketing Professional by successfully completing the Professional Diploma in Digital Marketing.
This course teaches the fundamental principles of digital marketing. It is the most widely taught, industry-accredited qualification available in digital marketing. The Certified Digital Marketing Professional Program is exclusively designed, validated and taught by leading digital marketing professionals.
Skills / Knowledge
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- SEO (Search Engine Optimization)
- Paid Search (PPC) with Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analytics with Google Analytics
- Digital Marketing Strategy
Issued on
January 21, 2021
Expires on
Does not expire
Evidence
80%
Grade
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