Svetlana Conolley
Earners of this badge are able to:
• Apply common visual storytelling and data visualization techniques in cross-functional Best Buy teams.
• Discuss how design thinking could be applied to Best Buy’s data visualization.
• Create audience/stakeholder personas for Best Buy reports and visualizations.
• Apply best practices in chart design and iterative design in the context of Best Buy design processes.
• Interpret data and develop customer stories and visualizations based on multichannel customer analytics using Best Buy datasets.
• Develop a focused agile project and apply data visualization techniques to address a specific Best Buy customer story, solution, or campaign, and explore the concept of continuous feedback loops.
• Develop a data-driven visual prototype and project process map that aligns with Best Buy’s customer stories.
Skills / Knowledge
- Data analysis
- Data collection
- Data visualization
- Customer analytics
- Marketing strategy
- Digital marketing analytics
Issued on
February 2, 2022
Expires on
Does not expire
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DATA SCIENTIST - B2C MARKETING GROWTH ANALYTICS MANAGING DIRECTOR, MARKETING ANALYTICS & DATA SCIENCE SENIOR MARKETING ANALYST, WEB AND EXPERIMENTATION
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