Digital Marketing - Part 2

Badge recipient has gained practical experience doing professional-level digital marketing work utilizing social media and Google Ads platforms. Using real-world digital marketing tools, they built campaign assets, programmed tools, and analyzed results. Technical skills mastered include: Meta Ads Manager, Google Search Ads, Facebook Pixel and Audiences, digital ad copywriting, and scheduling content. Professional skills mastered include: communicating brand value, A/B testing, optimizing ad performance, TikTok influencer marketing, and collaborating with a global team.