Winner - Long Term Thinking Award

Customer First They take pride in how they help create a great customer experience They provide alternative suggestions when activity does not put the customer first Are a champion of our customers and products, regularly finding ways to understand our customer experience Think Big They show a passion and understanding for our shared purpose and how we can fulfil it They recognise the impact of what they do today on the future Show enthusiasm and ambition for what they and their colleagues can achieve Make Decisions They make decisions with integrity, in line with our purpose and values They identify and delivering ‘quick wins’ that also consider the future impact They speak up when they believe decisions are not in line with our values Innovate They always think like the underdog and are restless to improve They overcome obstacles to change and keep momentum going They produce ideas or improvements - everyone can have a business changing idea!