25.9.10
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Foundations of Programmatic Digital Out of Home

This credential is awarded to learners who have successfully completed all course materials and achieved a 100% score on each quiz. It reflects a thorough understanding of the fundamental concepts in programmatic digital out-of-home advertising.

Skills / Knowledge

  • - Understand outdoor advertising's historical evolution and industry impact.
  • - Learn pDOOH campaign execution: planning, targeting, creative strategies.
  • - Gain knowledge in pDOOH audience targeting for both sell- and buy-side.
  • - Acquire skills in dynamic pDOOH advertising, like behavioural activation and device ID targeting.
  • - Comprehend device ID data and programmatic trading's impact on consumer behavior in pDOOH.
  • - Analyse pDOOH campaign effectiveness using brand lift, footfall, sales metrics.
  • - Understand AI's role in emerging pDOOH trends.
  • - Evaluate the Australian out-of-home industry and its cross-channel campaign integration.

Issued on

April 2, 2024

Expires on

April 2, 2027

Earning Criteria

Required

course
Successfully completed all course learning materials and achieved a 100% score on end-of-section knowledge quizzes