charity: water Project - New Audience Development

Certificate recipient has successfully completed a real Digital Marketing project for charity: water, the world’s leading organization in the global mission to provide clean water for all. They gained experience using brand and content strategy to build a marketing strategy for reaching younger audiences. They used professional marketing skills to plan a campaign and create content across channels, including Instagram, Google Ads, and Tiktok. They presented their plan in a professional setting and explained their strategic choices.