Intro to Ecommerce Marketing with Shopify

Learner has demonstrated digital marketing skills through the completion of professional-level projects utilizing Shopify’s ecommerce platform. Using real-world digital marketing and ecommerce tools, they investigated business problems and made data-driven decisions. Technical skills mastered include: Shopify website design, search engine optimization (SEO), using customer personas, creating value propositions, and working within brand guidelines. The student mastered Instagram Ads and A/B Testing. Professional skills mastered include: communicating brand value, hypothesis testing, understanding business metrics, and creating KPIs.