Paid Acquisition with Google and Instagram

Learner has demonstrated digital marketing skills through the completion of professional-level projects utilizing Facebook and Google Ads platforms. Using real-world digital marketing and ecommerce tools, they investigated business problems and made data-driven decisions. Technical skills mastered include: Facebook Ads, Google Search and Display Ads, Facebook Pixel and Audiences, Google demographic targeting, and digital ad copywriting. Professional skills mastered include: communicating brand value through Instagram and Google Ads, A/B ad testing, and optimizing ad performance.