SLIDE MASTERY & STORYTELLING

In a world of information overload, the skills of conveying and presenting information powerfully are essential. No matter how well researched or important your presentation is, communicating in a way that is interesting, engaging, and persuasive is vital for making your points stick.

This course explores how to structure presentations, methods for building compelling stories, building curiosity, and dive into design principles that all guide you on how to make your points stick.

Learning Objectives

• Apply the 'Pyramid Principle' to achieve structured communication

• Build up a storyline that captures an audience

• Balance the three appeals: ethos, pathos and logos

• Communicate in a conscious and clear way that aligns with how people think and remember

• Understand classic presentation pitfalls – and learn how to avoid them

• Apply fundamental presentation principles – and gain hands-on practice in applying them

• Learn efficient workflows in PowerPoint – and gain experience applying them

Format & Time Commitment

• Course: 4 sessions of 3 hours | Self-study: 1-2 hours per session

  • 2 hours of lectures

  • 1 hour of exercises and group work

Literature & Material

• The Pyramid Principle: Logic in Writing and Thinking by B. Minto

• Presentation Zen: Simple Ideas on Presentation Design and Delivery by G. Reynolds

• Storyteller Tactics©

• CPC Slide Guidelines & Templates

Contact: Christoffer Andersson | csa@pfmp.com