ThePowerMBA

ThePowerMBA is synonymous with the most up-to-date knowledge, innovation, digital transformation and the future. These are competencies and skills that are increasingly in demand by the recruiters of leading companies. STRATEGY Knowledge of the best tools and models (Business Model Canvas, strategic framework and value curves, Porter, Ansoff, etc.) and the analysis of numerous success stories. Acquisition of the capacity to understand and analyze business models, competition, competitive advantages, growth strategies, etc. LEAN STARTUP AND ENTREPRENEURSHIP Acquisition of a real manual to create profitable and sustainable business models in uncertain environments. A philosophy that transforms business strategy. PERSONAL DEVELOPMENT Self-knowledge and development of soft skills necessary for personal and professional growth. FINANCE AND ACCOUNTING Acquisition of the language and principles of accounting, how a company is financed, how an investment is analyzed, what are the main indicators and ratios used to assess profitability and risk, the main methods of valuing a company, etc. DIGITAL MARKETING AND STRATEGY Acquisition of knowledge for the implementation of a strategy to grow a business by relying on digital channels: setting conversion goals throughout the funnel, use of the main tools and channels of attraction, analytics, trends, etc. LEADING ORGANIZATIONS Necessary knowledge for an adequate management of people, their challenges, business culture, stakeholders and change processes, i.e. the management of organizational behavior. This is one of the main keys that make the difference between mediocre companies and excellent companies.