Human-Centered Insights

The Human-Centered Insights certificate combines quantitative and qualitative approaches to design research to help you illuminate new and unexpected customer insights. In Insights for Innovation, you’ll learn how to develop empathy for your customers by better understanding their social, emotional, and behavioral needs through interview, observation, and immersion techniques. In Innovating with Data, you’ll learn the data-side of design research, including how to spot patterns, uncover opportunities and surface the human stories reflected in your data. Together, these two courses will give you a comprehensive approach to user insights, enabling you to dive beneath the obvious and unlock opportunities to build products, services, and systems that address the real needs of your customers.