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UCD Professional Academy

Digital Marketing

PDF

Francesco Rossi

UCD Professional Academy extends UCD's heritage of educational excellence to professionals looking to give their career an advantage. Successful completion of a UCD Professional Academy programme denotes a professional's specialist skills and practical business knowledge in the given area of study.

Skills / Knowledge

  • Integration with traditional channels
  • Current challenges for digital marketers
  • Audience research and data-led marketing
  • Defining and agreeing objectives and KPIs
  • Building out tactical plans and executing the strategy
  • Presenting strategy and gaining buy-in from stakeholders
  • Crafting your brand’s digital experience
  • Conversion rate optimisation strategies
  • Content planning
  • Technical SEO
  • Research and keyword planning
  • Managing campaigns
  • Basics of email as a channel: lists, sending, tech stack, regulatory considerations
  • CRM, email and automation
  • Content strategy for social media
  • Audience development and engagement
  • Campaigns and integration with other channels
  • Examining the principles and economics of PPC through a social lens
  • How integrated platforms yield more cohesive measurement
  • Role and importance of a digital marketing brief
  • How to present digital marketing reports

Issued on

January 22, 2024

Expires on

Does not expire