Stine Buur
36
Social Media Marketing
Distinction
September 24, 2024
Stine Buur
UCD Professional Academy extends UCD's heritage of educational excellence to professionals looking to give their career an advantage. Successful completion of a UCD Professional Academy programme denotes a professional's specialist skills and practical business knowledge in the given area of study.
Skills / Knowledge
- Basic mechanics of social media today
- How a social media strategy is structured, documented and used
- Utilising Facebook Groups for organic community building
- Integrating Facebook with your wider digital marketing
- Growing an engaged audience on Instagram
- Collaborating with brands and influencers
- Analytics using Instagram and other tools
- Principles of B2B marketing
- Growing a community around your brand on LinkedIn
- Creating conversational media to build engagement
- How modern brands are successfully using video in their social media mix
- Content strategy for video – creation, curation, influencers
- Practical exercise using free online tools – edit a YouTube video with transitions, graphics & captions
- Finding the right influencers to work with
- Executing successful influencer campaigns
- Audience research through social media listening
- Providing effective customer service through social channels
- Social media monitoring to proactively find issues with your company being talked about online
- How to create actionable insights – data that leads to decisions
- How to present social media marketing reports effectively
Issued on
September 24, 2024
Expires on
Does not expire